Can Ferrereta Hotel
Perched in the charming town of Santanyí, Mallorca, Spain, Hotel Can Ferrereta exudes a timeless elegance. Founded in 1300 by James II, King of Mallorca, Santanyí has a rich history that stretches back to prehistoric times, as evidenced by over 150 archaeological sites. Despite evolving with the times, Santanyí has preserved its traditions and folklore, making it one of the most enchanting towns in southern Mallorca with a flourishing crafts sector.
Adjacent to the historic walled enclosure of Santanyí, originally built to fend off pirate attacks, lies the magnificent Can Ferrereta. The mansion, with its proximity to the bell tower and the iconic Norfolk pine in its courtyard, holds a significant place in the town’s panoramic views. Formerly owned by the distinguished Bonet family, who prospered through property sales, the mansion has undergone meticulous restoration to preserve its historical essence.
Original architectural elements such as vaults, arches, wooden beams, and stone ceilings are showcased throughout the mansion. The reception area features the preserved pas d’ase, while the main garden includes dry stone terraces and a reproduction of a shepherd’s home, highlighting the mansion’s enduring character and historical significance.
Set in the picturesque town of Santanyí, Mallorca, Finca Productions took on the challenge of capturing the unique allure of Hotel Can Ferrereta. This luxurious hideaway, with its 17th-century charm seamlessly blended with modern rustic elegance, exudes both warmth and cultural richness. From the moment you arrive, the hotel envelops you in an inspiring beauty, showcased through the works of local artisans and captivating artworks. The serene atmosphere sings a tranquil melody, offering guests a unique and special experience. Tasked by the clients of Majestic Hotel Group, Finca Productions aimed to encapsulate these enchanting qualities through their photo and video work.
Can Ferrereta: Photo and Video Shoot
We were commissioned to capture the essence of Can Ferrereta through a photo and video shoot, aiming to emphasize its secluded location, historical elements and architectural designs.
Concept
Our creative direction focused on highlighting the unique aspects that make Hotel Can Ferrereta a standout luxury destination:
Secluded Location: Nestled in the charming town of Santanyí, Mallorca, Hotel Can Ferrereta offers guests a tranquil retreat away from the hustle and bustle. We emphasized the hotel’s serene setting, capturing its proximity to the historic walled enclosure and the picturesque surroundings that provide a peaceful escape.
Historical Elements: The rich history of Hotel Can Ferrereta is woven into its very fabric. We showcased original architectural elements such as the preserved vaults, arches, and the iconic pas d’ase in the reception area. Our visuals aimed to highlight the mansion’s storied past and its connection to the cultural heritage of Santanyí.
Materials and Architectural Design: The use of traditional materials and thoughtful design is evident throughout the hotel. We focused on the rustic stone ceilings, wooden beams, and dry stone terraces, illustrating the meticulous restoration work that maintains the building’s authentic character while blending seamlessly with contemporary luxury.
Breathtaking Views: Hotel Can Ferrereta boasts stunning views that enhance the guest experience. Through our photos and videos, we captured the vistas from various vantage points within the hotel, highlighting the panoramic scenes that stretch across the beautiful Mallorcan landscape, adding to the allure and charm of this unique destination.
Can Ferrereta Hotel
Through our creative direction discovery, we aimed to highlight the unique aspects of Hotel Can Ferrereta through our photo and video shoot. Nestled in the historic town of Santanyí, Mallorca, this luxury retreat stands out not only for its secluded location but also for its rich heritage and serene ambiance.
Execution
GOALS
To convey the majestic experience of the newly built Hotel Can Ferrereta, the clients recognized that their marketing strategy needed to transcend the simplicity of renderings. They invested in Finca Productions’ extensive expertise, understanding the profound impact that exceptional photography and videography can have on a project of this magnitude. For Majestic Hotel Group, the objective was to achieve substantial press coverage, enhance branding, and garner prestigious awards. Finca Productions aimed to capture every detail of the hotel’s offerings, from the stunning exposed beams and rustic stone walls to the sleek four-poster beds and soothing furnishings. The goal was to showcase the beautiful blend of agrarian heritage and contemporary luxury, highlighted by the vibrant gardens and Spanish art.
CHALLENGES
With the hotel’s opening just days away, Finca Productions faced the challenge of bringing the hotel to life through photo and video with no margin for error. High-end projects like this one demanded the use of a talented stylist, requiring excellent communication between the stylist and photographers to ensure every item in the rooms and restaurant was perfectly placed for pristine shots. Capturing the hotel’s essence while avoiding distractions from neighboring buildings and representing the stunning natural surroundings added to the complexity of the task.
STRATEGY
The team started by reviewing previous renders, using them as a foundation for the photo and video angles that were most important to the clients. Finca Productions focused on portraying the hotel as the main character, highlighting its harmonious relationship with the scenic old town atmosphere. They also emphasized the art-oriented nature of the hotel, which features hundreds of original art pieces from around the world. To capture these pieces without reflections in the glass coverings, the team shot multiple exposures and flagged the windows.
OUTCOME
Finca Productions successfully brought Hotel Can Ferrereta to life through their meticulous photo and video work. They captured the hotel’s luxurious ambiance and unique character, ensuring that every detail was perfectly showcased. The collaboration with a skilled stylist ensured that each shot was pristine, reflecting the hotel’s elegance and charm. This comprehensive visual storytelling not only met the clients’ goals of substantial press coverage and pronounced branding but also set the stage for the hotel to win numerous prestigious awards.
